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Corporate

Corporate

Corporate is a Yummy Rides product for companies that provide employee transportation as a workplace benefit. It was recently launched without a defined design process. After running user tests to assess satisfaction, we began redesigning the platform to improve the user experience.

Company

Company

Yummy Rides

Design

Design

Guedin Castillo

Industry

Industry

MaaS

Location

Location

Caracas, Venezuela

Challenge

Taking a newly launched product without an established design process and identifying opportunities for improvement. We conducted a series of user validations to assess satisfaction and uncover additional issues to address.

Validation Process

We began with a satisfaction survey (NPS) to measure user satisfaction with the product, obtaining the following results:

70%

Likelihood of recommending the platform.

Likelihood of recommending the platform.

65%

Level of dissatisfaction with the design.

Level of dissatisfaction with the design.

75%

Reason for use: there are not many options on the market.

Reason for use: there are not many options on the market.

Exercise

Exercise

Usability Test

Profiles

Profiles

Human Resources
CEO

Number of users

Number of users

10

We continued with a usability test in which participants performed specific tasks within the platform to evaluate ease of use, effectiveness, and user satisfaction. These tests included direct observation as participants completed tasks, as well as the collection of feedback and opinions about the experience. The most common and relevant comments are shown below:

  • 01

    Ease of use

    "I appreciate that the recharge process is straightforward and hassle-free. However, I think adding an option to save my payment information for future transactions would be convenient."

  • Refill Process

    "I would like to receive an email confirmation after each top-up to have a record of my transactions. It would be a good way to feel more secure about my transactions."

    02

  • Visual Design

    "The platform's design looks a bit outdated compared to other apps I use. It would be great if they could update it to make it look more modern and appealing."


    "When I open the platform on a phone or even a tablet, it often crashes."

    03

  • New feature

    "It would be very useful to be able to create trips for users from the platform."

    04

Results

Based on research findings, the main usability issues were identified: outdated design, inability to save payment methods, and the need to create and track user trips. These insights informed the redesign objectives.

Based on research findings, the main usability issues were identified: outdated design, inability to save payment methods, and the need to create and track user trips. These insights informed the redesign objectives.

Objectives

Align the redesign with Yummy Rides’ visual identity and current design trends. Add the ability to create trips from the platform. Save preferred payment methods. Make the platform responsive.

Login Redesign

We began the redesign process by focusing on the sign-in screen, since it would represent the platform’s new visual identity. This decision gave us a clearer perspective on the direction for the overall design.

We began the redesign process by focusing on the sign-in screen, since it would represent the platform’s new visual identity. This decision gave us a clearer perspective on the direction for the overall design.

Account Creation Redesign

In this process, we reduced the number of fields in the form, keeping only the information required to simplify initial registration on the platform.

In this process, we reduced the number of fields in the form, keeping only the information required to simplify initial registration on the platform.

New Feature: Create a Trip

We established a three-step trip creation flow to make the process intuitive for users.

We established a three-step trip creation flow to make the process intuitive for users.

Payments: Redesign and Saved Payment Methods

We redesigned the payments view to give users greater visibility into activity and transaction details, and added saved payment methods to streamline the experience.

We redesigned the payments view to give users greater visibility into activity and transaction details, and added saved payment methods to streamline the experience.

Let’s build something extraordinary together.

Tell us what you’re building. At Zonia, we help turn ideas into functional, scalable, people-centered digital products.

@2026 Zonia

Let’s build something extraordinary together.

Tell us what you’re building. At Zonia, we help turn ideas into functional, scalable, people-centered digital products.

@2026 Zonia

Let’s build something extraordinary together.

Tell us what you’re building. At Zonia, we help turn ideas into functional, scalable, people-centered digital products.

@2026 Zonia